随着国家乡村振兴战略的提出和“乡村旅游”的推进,重庆市民宿产业快速兴起,针对重庆市民宿产业的发展基础、现状及问题,研究组通过实地走访、电话访谈,与重庆民宿行业协会专家、民宿主深入交流等方式进行了分析研究。研究表明,重庆市民宿产业政府支持力度大、数量优势明显、发展势头强劲、创新性地提出了“巴渝模式”,但是也呈现地域分布不均、盈利能力不足、品牌效应较弱的特点,总体仍处于规范整顿期。针对问题,提出了相应的对策建议。最后,结合国家经济新常态,分析得出重庆市民宿行业呈现向“多功能化、高端品牌化、产业多元化、智能智慧化”发展的趋势。
<<With the promotion of the national “rural revitalization” strategy and “rural tourism”,the B&B industry in Chongqing is rapidly emerging. The research team analyzed and researched the development of the B&B industry in Chongqing through field visits,phone interviews,and in-depth communication with experts from the Chongqing B&B Industry Association and B&B owners. The study shows that Chongqing’s B&B industry has strong government support,obvious quantitative advantages,strong development momentum,and an innovative “Bayu model”,but also presents uneven geographical distribution,insufficient profitability,and weak brand effect. Chongqing is B&B is still in a period of regulation and consolidation,and this report puts forward corresponding countermeasures and suggestions. Finally,combined with the new national socio-economic,the analysis shows that the B&B industry in Chongqing has shown the trend of “multi-functionalization,high-end branding,industrial diversification and intelligent wisdom” development.
<<Keywords: | ChongqingRural RevitalizationTourism B&B |