云南旅游文化产业进入高质量跨越式发展期,民宿产业面临机遇与挑战并存的局面。本文在2019年的调研数据基础上,新增了2020年最新的产业发展政策和通知、文件。通过与历史数据进行比较分析,对云南旅游民宿产业的发展现状、发展特色、现实挑战进行了客观描述,并有针对性地提出应对措施,对未来发展趋势进行了预判。云南省具备旅游文化产业的良好基础,民宿产业发展有特色有机遇。结合云南打造“三张牌”的要求,在乡村振兴战略落实发展的重要阶段,云南民宿产业将借政策红利成为一二三产业融合发展的重要有效载体。云南民宿产业将实现品牌创新、品类创新、业态创新,引领民宿发展新局面。
<<Yunnan tourism & culture industry is in the period of high quality leapfrog development,and the B&B(Bed and Breakfast) industry is faced with opportunities and challenges. Based on the 2019 research data,the latest industrial development policies and notices and documents for 2020 have been added. By comparing with the historical data,this paper describes the present situation,characteristics and challenges of tourism B&B industry in Yunnan,and puts forward some countermeasures to predict the future development trend. Yunnan Province has a good foundation of tourism culture industry,the development of B&B industry has characteristics and opportunities. Combined with the requirement of Yunnan to build “three cards”,in the important stage of the implementation and development of the strategy of rural revitalization,Yunnan’s B&B industry will become an important and effective carrier for the integration and development of the first,second and third industries through the policy dividend. Yunnan B&B industry will achieve brand innovation,category innovation and business entrepreneurship,leading a new situation of B&B development.
<<Keywords: | InnovationIntegrationYunnan ProvinceB&B |