Henan enjoys basic advantages to build major historical and cultural landmark of the Yellow River，such as ancient capital culture represented by Luoyang，Zhengzhou，Kaifeng and Anyang；archaeological culture represented by the pre-historical cultures of Peiligang，Erlitou and Yin Ruins；revolutionary cultural resources and advanced socialist cultural resources represented by the spirit of Yugong moving mountains，the spirit of Red Banner canal，the spirit of Dabie Mountain and the spirit of Jiao Yulu. Although Henan has made a lot of efforts to protect and inherit the cultural landmark of the Yellow River，there still exist some deviations which are shown as follows：historical and cultural landmark are not built as prominent as expected in theme advantages and brands；we are too stereotyped to widen our horizon on the issue of landmark making. Therefore，we should raise our understanding of the landmark in its importance，times and urgency. We should do a good job in top-level design to accelerate the landmark research. We should give full play to the distinctive advantages of historical and cultural resources to createthe major landmark brand of the Yellow River in history and culture. Talent cultivation should be performed surrounding the theme of grand River，grand tourism and grand culture so as to promote creative evolution. A good relationship should be established between building the major historical and cultural landmark of the Yellow River and building Zhengzhou as the international business capital.