The practice platform is necessary for college students to develop innovation and entrepreneurship in the field of sports industry. The China “Internet+” Innovation and Entrepreneurship Competition，the sports industry innovation and entrepreneurship service platform of the sports colleges，and the co-working space established by various universities have played important roles in the cultivation of innovative and entrepreneurial talents in sports industry of Chinese universities. Various “double innovation” competitions and training activities have attracted a large number of college students who are interested in startup in sports industry，but there are also some shortcomings exposed in the current “double innovation” development. Ton promote Chinese sports industry，it is recommended to rely on the sports industry innovation and entrepreneurship service platform of the national sports colleges，make the National College Student Sports Industry Innovation and Entrepreneurship Competition effective，strengthen sports industry innovation and entrepreneurship training，continue to promote universities to build a good innovation and entrepreneurship education ecology，and cultivate more sports industry innovation and entrepreneurial talents.