新媒体渠道在冲击传统传播方式的同时也给博物馆带来更多新机遇。北京地区博物馆打破传统思维,创新线下展览模式,利用新技术拓展线上传播方式,创新内容与形式,“让文物活起来”。今后博物馆的传播应注重发掘文物内涵,拓展全领域传播形式。北京地区博物馆志愿者逐渐向常态化、规范化、体系化的方向发展。今后将创新管理,发展特色文博志愿服务,努力实现队伍层次化、形式专业化、受众多元化,塑造品牌化的志愿文博项目,培养优秀的志愿文博个人。
<<New media channels are not only impacting traditional communication methods but also bringing more new opportunities to museums. Using new technologies to expand online communication methods,Beijing museums break through traditional thinking and innovate offline exhibition models,content and forms to vitalize cultural relics. In the future,the communication of museums should focus on exploring the connotation of cultural relics and expanding the form of communication in overall fields. Museum volunteers in Beijing are gradually advancing towards normalization,standardization and systematization. In the future,we will innovate the management,develop characteristic voluntary services,strive to realize hierarchical team,professional form,diversity of audiences,build branded voluntary projects and train excellent volunteers.
<<