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    2020年中国区域康养产业可持续发展能力评价报告

    摘要

    在健康中国和人口老龄化背景下,我国康养产业发展已经进入黄金时期,各个资源禀赋较好的区域都希望通过在这一次康养大潮中获得长久发展,实现区域核心产业的转型升级,积极践行“绿水青山就是金山银山”这一发展理念。为了更好地对不同区域康养产业发展水平和可持续发展能力进行评估,项目团队在修订并完善康养产业可持续发展能力评价体系的基础上,围绕康养资源、环境、设施以及康养发展水平构建4个一级指标、14个二级指标和49个三级指标,并通过层次分析法和专家打分法确定各项指标权重,最终评选出具有区域康养产业发展典范意义的康养20强市和康养100强县。研究认为,目前我国康养产业发展面临概念过热而实践缺乏、热情较高而秩序混乱等问题,未来需要加强康养的理论探索和实践检验,根据自身优势培育合适的康养品牌,加强区域的统筹、协调与沟通,重点关注科技的转化与革新,以市场需求为导向,实现区域优势互补与合作共赢。

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    Abstract

    Under the background of Healthy China and aging population,the development of Kangyang industry in China has entered a golden period. All regions with good resource endowment hope to achieve long-term development in this spring tide and realize the transformation and upgrading of regional core industries. Actively practice the “Lucid waters and lush mountains are invaluable assets” this development concept. In order to better evaluate the development level and sustainable development ability of the Kangyang industry in different regions,the project team,on the basis of revising and perfecting the evaluation system of the sustainable development ability of the Kangyang industry,constructed four first-level indicators,14 second-level indicators and 49 third-level indicators around the level of health-care resources,environment,facilities and health-care development,and determined the weight of each index through the Analytic Hierarchy Process and the Experts Scoring Method to determine the weight of each index,the final selection of the regional Kangyang industry development model of the top 20 cities and the top 100 counties. The research holds that the development of Kangyang industry in our country is faced with the problems of overheated concept,lack of practice,high enthusiasm and chaotic order. In the future,we need to strengthen the theoretical exploration and practical test of Kangyang,cultivate appropriate Kangyang brands according to our own advantages,strengthen regional coordination,coordination and communication,focus on the transformation and innovation of science and technology,take market demand as the guidance,and realize regional complementary advantages and win-win cooperation.

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    作者简介
    何莽:何莽,管理学博士,中山大学旅游学院副院长,博士生导师,主要研究方向为康养旅游与大数据、流动性与健康、旅游扶贫与乡村振兴、休闲与运动管理等。
    陈鉴:陈鉴,中山大学旅游学院,研究方向为康养旅游与大数据。
    潘海兰:潘海兰,中山大学旅游学院,研究方向为康养旅游与大数据。
    杨晶:杨晶,中山大学旅游学院,研究方向为康养旅游与大数据。
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