新冠肺炎疫情的暴发对康养休闲农业发展产生了直接和间接负面影响,我国康养休闲农业具有市场需求潜力大、经营主体类型多、经营模式内容丰等特点,“十四五”期间面临双循环格局、新消费理念、信息大数据技术应用、产业优势彰显等新机遇,要把握新阶段、贯彻新理念、融入新格局,应在完善基础设施建设、进行数字化智慧化改造、加快新产品开发、加强从业人员培训等方面加快推进。政府应在加强金融支持、加大财政补贴、完善营销体系、建立应急预案等方面强化政策支持,经营主体更应依靠科技支撑推进转型,共同推进康养休闲农业实现绿色高质量发展。
<<Covid-19 had a direct and indirect negative impact on the development of Kangyang leisure agriculture,which has the characteristics of great market demand potential,many types of operating subjects and abundant business models in China. During the “14th Five-Year Plan” period,Kangyang leisure agriculture is faced with the opportunities of the new development pattern of “dual circulation”,the new consumption concept,the application of big data,and the highlighting of industrial advantages. To grasp the opportunity of the new stage,implement new concepts and integrate into this new stage,Kangyang leisure agriculture in China should improve infrastructure construction,carry out digital and intelligent transformation,accelerate the development of new products,and strengthen the training of employees. The government should strengthen policy support in aspects such as financial support,fiscal subsidies,marketing system,emergency plan,etc. The operating entities should rely on scientific and technological support to promote transformation,and jointly promote the green and high-quality development of Kangyang leisure agriculture.
<<Keywords: | High Quality DevelopmentCOVID-19 EpidemicKangyang Leisure AgricultureKang Raising Industry |