新冠肺炎疫情防控期间,数字化转型的价值和重要性获得广泛关注。本报告基于问卷调查数据,对企业数字化转型现状及数字化建设在疫情应对中发挥的作用进行了实证分析,研究发现:企业数字化转型存在明显的结构性差异;数字化建设对应对疫情有积极作用,但其收益存在”门限效应“;数字化建设的积极作用主要体现在对企业软实力的影响,运营管理和销售相关数字化措施的积极作用最为显著。为了更好地发挥数字化建设在应对突发外部冲击的作用,应当加强对传统产业数字化转型的政策支持力度,通过普惠性手段和新型基础设施建设降低企业数字化转型门槛,提高企业特别是中小企业数字化建设水平,把握疫情带来的数字经济发展机遇。
<<The value and importance of digital transformation have received widespread attention during the prevention and control of COVID-19 pandemic. Based on survey data,this paper performs an empirical analysis on the current status of enterprise digital transformation,and the role of digitalization in epidemic response. The results show that:1)There are obvious structural differences in the digital transformation of enterprises;2)Digital transformation has a positive impact on the epidemic response,but its effectiveness has a “threshold effect”;3)The positive impact of digital transformation is mainly reflected in enterprises’ soft power,and digital measures related to operation management and sales are the most effective. In order to improve the effectiveness of digital transformation in responding to external shocks,the government should strengthen policy support for the digital transformation of traditional industries,lower the barriers to digital transformation through inclusive financial measures and new infrastructure construction,encourage enterprises’ digital transformation with a special focus on small and medium-sized ones,and seize the opportunities for digital economy development after the COVID-19 pandemic.
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