Social organization is an important part of social governance，which is promoted by lingnan Culture and active atmosphere of civil society organizations in Guangzhou. Guangzhou has had a cultural tradition of the development of civil society organizations since the Ming and Qing dynasties. Since the founding ceremony of the People’s Republic of China，the construction of social organizations in Guangzhou has experienced slow development，nationwide development and vigorous construction，and gradually into the “brand building” stage. Based on the Guangzhou Federation of social organizations and related materials，this report combs the stage characteristics of social organizations development in Guangzhou，and summarizes the intrinsic value and significance of the organization brands construction. Organization identification，trust promotion，resource acquisition and management optimization are the four values of social organization brand. This report summarizes the concrete construction process and achievements of brand social organizations cultivation in Guangzhou，this paper analyses the space that can be promoted in the process of the cultivation and construction of brand social organizations，such as optimizing the industrial structure，deepening the understanding of the construction of brand social organizations，and perfecting the construction of brand under the modern corporate governance structure. This report holds that the construction of brand social organizations can be further developed from the Party building leading the priority，multi-subject participation，creating a strong atmosphere，building brand strategy in the future. Brand development as a new opportunity，raise the level of development of social organizations.