网络社会背景下,重大公共卫生事件呈现更高的风险点,它对现有的治理体制和治理能力提出了挑战。首都北京的特殊地位,使这种挑战变得尤为明显。面对来自网络舆情的挑战,一些新颖有效的解决措施,已经开始产生效果。北京市将情感作为公共危机治理的民意基础,以科学和权威信息为先导,以沟通促进公共危机治理中舆情的正向引导,实现了互联网时代的公共危机治理创新。在此基础上,从制度设计、条块协调合作和公共卫生理念的塑造等层面入手,建构治理策略,将会进一步完善治理体系,有效防范和化解重大公共卫生事件风险。
<<Public health events under the background of cyber society present higher risk points,which pose a challenge to the existing governance system and governance capabilities. The special status of the capital Beijing makes this challenge particularly obvious. Facing the dilemma of online public opinion guidance,some effective solutions in Beijing have begun to produce results and have realized the innovation of public crisis governance in the Internet era. On this basis,constructing governance strategies from the aspects of system design,institutional coordination and cooperation,and the shaping of public health concepts will further improve the governance system to prevent and resolve the risks of major public health events.
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