The “Regulations on Ecological Governance of Network Information Contents”（hereinafter referred to as “the Regulations”），which came into effect on march 1，2020，are the important administrative normative documents made by our country to deal with the new situation of Internet development. The contents of the Regulations mainly revolve around the Internet information content ecology，with the fundamental purpose of protecting the interests of citizens，and regulating the participation of relevant subjects. Compared with the previous laws and regulations and other nomative documents，the Regulations contain many innovations like the expansion of encouraging regulations，the clarification of supervision and subject responsibility，and the concretization of regulation objects，which show the new trend of Internet information content regulation in China. At the same time，the introduction of the Regulation also brings some new problems such as unclear definition of related concepts，intertwined legal regulation and ethical guidance. Based on the Regulation，we can see the future development trend of Intenet information content regulation in China，whether it is regulation path，regulation subject or regulation thinking.