In 2019，competition in the audio-visual field has become increasingly fierce. First of all，Mango TV and Hunan Radio and Television went hand in hand and worked together as a leader of youth culture. The second，Mango TV connected the upstream and downstream of the IP industry with the help of the Mango supermedia ecology，further released the efficiency of mango ecological aggregation，and achieved comprehensively upgrades in the dimensions of communication matrix，content layout，income-generating business，technological innovation，new industry expansion，talent mechanism and open cooperation，got the three new achievements of “brand new identity”，“breaking high performance” and “new development of financial media”，obtained great results in the general environment of economic slowdown. At present，the Mango Model has become a new engine for content brand innovation，not only allowing Mango TV to successfully realized self-breakthrough，but also driving the entire industry to improve quality and efficiency and create a new ecological pattern.