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    我国移动新闻客户端发展报告(2019~2020)

    摘要

    移动新闻客户端进入平稳发展期,开始走向用户存量市场新常态,行业竞争加剧,流量深度运营成为平台制胜关键。作为融合发展的切入点和突破口,移动新闻客户端“四全”媒体形态不断呈现,在新冠肺炎疫情防控时期更是成为主要信息阵地。通过持续打造高品质内容生态、重塑品牌内涵与价值、不断创新技术应用,移动新闻客户端不断升级、突破,以更加开放协作的姿态面向未来。5G时代,“融媒”加速向“智媒”转变,坚持以用户为导向的技术创新、着力提升风险社会媒体的建设性功能,将是未来移动新闻客户端发展的新机遇与新挑战。

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    Abstract

    Mobile news App enters a steady development period. It has been new normal that web traffic market changed to stock users market. With intensify industry competition,deep web traffic operation becomes the key to success. As a dimension and Approach to media convergence,mobile news App is constantly presenting the form of all-media. During response to the outbreak and spread of COVID-19,mobile news App also became the main source of information for Chinese. By making sustained efforts to create quality content and reshaping brand value and constantly innovating technology application,it continues achieving breakthroughs with more open and cooperative attitude towards the future. With 5G era coming,mobile news App is during the transition period between converged media and smart media.

    It will be a new opportunity and challenge for the development of mobilenews App in the future,that make efforts to improve technology with focuses on users and to enhance the constructive media function of risk social.

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    作者简介
    冷莹莹:冷莹莹,新闻学硕士,厦门工学院文化与传播学院讲师,福建省高校人文社科研究基地未来媒体发展研究中心研究员,主要研究方向为网络传播、新媒体发展等。
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