In recent years，with the progress of Internet information technology，the short video industry has been unprecedentedly developed. By June 2020，the number of short video users in China has reached 818 million，and the average daily use time is 110 minutes.

The macro environment of the short video industry shows the following characteristics：1. The Internet penetration rate is increasing，and the Internet penetration rate will reach 64.5% in March 2020. The high-speed growth of high-quality entertainment products is urgently needed. 3. The epidemic has led to the explosive growth of online education. 4. Digital construction of government service platform. 5G，big data，rapid development of artificial intelligence technology. Under this background，the macro development of short video industry shows the following characteristics：the market pattern of two dominant companies has basically formed，overseas expansion has encountered pressure，the poverty alleviation effect of short video is prominent，the sinking market space needs to be developed，and the integration of short video and education.

In the micro industry，the characteristics are as follows：pan entertainment oriented，short video platform began to bring goods，participate in social public affairs，and the epidemic situation promoted the development of short video.

In terms of the development trend，short video shows the characteristics of diversification and verticality，and has begun to compete with e-commerce giants.