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    我国媒体5G应用发展报告(2019~2020)

    摘要

    5G商用将给整个视频产业带来深远影响,其推广应用以及5G与人工智能的结合给电视大屏带来了全新的机遇和挑战。5G发展之下,大屏收视场景被重构,电视成为直点播的混合载体。由此,整个传媒市场的竞争格局与受众对视频的消费观念将被改写,更趋年轻化、高知化的优质受众向大屏回归,引发大屏家庭场景价值、品牌传播价值以及用户流量价值的重估。5G业务的发展是全体系、全生态的过程,媒体的5G应用必将在新传播时空重新吸引受众回归客厅大屏,重塑传统媒体的影响力、引导力、品牌力。

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    Abstract

    The commercialization of 5G technology will have an in-depth impact on the video industry and will bring about both opportunity and challenge to the traditional TV Screen media by the combined performance of 5G and AI technologies. In the arena of 5G technology,TV screen becomes the dual-function device for both live media and VOD contents. Media market and the consumption of video contents will be a different picture with the regression of high-profile audience who are younger and better-educated,and there must be a re-evaluation of the Ad-value and audience flow by the at-home TV media. The development of 5G technology is a total ecology evolution and the Application of 5G technology in the media industry will definitely enhance TV media in terms of media influence,guiding ability and brand promotion capabilities. Abstracts:The commercialization of 5G technology will have an in-depth impact on the video industry and will bring about both opportunity and challenge to the traditional TV Screen media by the combined performance of 5G and AI technologies. In the arena of 5G technology,TV screen becomes the dual-function device for both live media and VOD contents. Media market and the consumption of video contents will be a different picture with the regression of high-profile audience who are younger and better-educated,and there must be a re-evaluation of the Ad-value and audience flow by the at-home TV media. The development of 5G technology is a total ecology evolution and the Application of 5G technology in the media industry will definitely enhance TV media in terms of media influence,guiding ability and brand promotion capabilities.

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    作者简介
    丁迈:丁迈,中国广视索福瑞媒介研究有限责任公司董事、总经理,中国传媒大学教授、博士生导师,主要研究方向为应用统计、传播心理测量、抽样调查、精确新闻报道。
    周欣欣:周欣欣,中国广视索福瑞媒介研究有限责任公司市场部副总监,主要研究方向为媒体调查分析。
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