推动文化产业区域合作与一体化是实现长三角高质量发展的重要内容,目前长三角区域文化产业规模宏大,各省市文化产业优势特色显著;文化产业龙头企业集聚,行业优势显著;以政策和大规模基础建设为导引展开竞合发展势头良好。目前长三角文化产业合作的机遇难得,适逢“文化产业成为国民经济支柱性产业”的目标已经基本实现,接下来文化产业的进一步发展将聚焦在稳增长、促改革、调结构、惠民生等方面。“十四五”期间,文化产业必然形成追求社会效益和经济效益双向统一的发展局面。长三角文化产业合作的目标:一是文化资源配置效率最优;二是打造长三角特色文化品牌;三是构建长三角现代文化产业体系;四是公共文化服务长三角区域联动发展;五是实现历史文化遗产的联动合作保护。基于此目标,第一,建立健全现代文化市场体系,释放文化企业竞争活力;第二,以一体化大项目带动,形成长三角文化品牌优势;第三,推动文化产业第三方机构发展,通过中介、服务平台等机构为文化产业提供多种支撑;第四,创新文化区域文化产业发展政策体系,培育文化独角兽、瞪羚企业;第五,探索多种模式的文化产业链金融,鼓励新型文化业态金融模式创新。
<<Promoting regional cooperation and integration of cultural industry is an important content to achieve high-quality development in the Yangtze River Delta. At present,the scale of cultural industry cooperation in the Yangtze River Delta region is huge,and the cultural industry advantages of various provinces and cities are obvious;the leading enterprises of cultural industry gather,and the advantages of the industry are obvious;the competition and cooperation under the guidance of policies and large-scale infrastructure construction has a good momentum of development. At present,there are rare opportunities for cultural industry cooperation in the Yangtze River Delta. It happens that the goal of “cultural industry becoming the pillar industry of national economy” has been basically completed. The positive contribution of cultural industry in stabilizing growth,promoting reform,adjusting structure and benefiting people’s livelihood will be further highlighted. During the period of the 14th five year plan,the development of cultural industry will inevitably enter the development situation of pursuing social and economic benefits. The objectives of cultural industry cooperation in the Yangtze River Delta are as follows:the first is to optimize the allocation efficiency of cultural resources;the second is to create the characteristic cultural brand of the Yangtze River Delta;the third is to construct the modern cultural industry system of the Yangtze River Delta;the fourth is to serve the joint development of the Yangtze River Delta region;the fifth is to realize the joint cooperation and protection of historical and cultural heritage. Based on this goal,we should first establish and improve the modern cultural market system and release the competitive vitality of cultural enterprises. Secondly,it is necessary to form the cultural brand advantage of the Yangtze River Delta with the integration of large projects. Third,we should promote the development of third-party platform institutions of cultural industry,and provide diversified support for the linkage development of cultural industry. Fourth,we should innovate the policy system of cultural industry development in cultural regions and promote the integration of cultural market. Fifthly,we should attach importance to science and technology to empower cultural industries,attach importance to the development of new formats of cultural industries in the Yangtze River Delta,and occupy the industry highlands.
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