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    湖北媒体融合发展报告(2018~2019年)

    摘要

    2018~2019年,湖北省媒体融合发展取得阶段性成效,进入构建全媒体生态系统的阶段。全省各级各类媒体不断推动传统媒体与新兴媒体深度融合,初步形成以湖北日报传媒集团、湖北广播电视台为龙头,以市州主要媒体为骨干的新型主流媒体集群,主流媒体的传播力、引导力、影响力、公信力不断增强。但在具体融合过程中,也面临着全媒体人才短板、互联网技术缺陷、投入巨大且未形成明晰商业模式等一系列问题与挑战。需要采取坚定一体化发展、有序整合媒体资源、加大政策支持力度、加强关键技术部署等措施,实现主流媒体加速进入全媒体阶段。

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    Abstract

    From 2018 to 2019,the media convergence development in Hubei Province has achieved phased results by taking content construction as the foundation,the acceleration of Internet as the direction,the comprehensive integration as the goal,the new technology and new application as the driving force,and the reconstruction of user connections as the core. All kinds of media at all levels in the Province persist in the development ideology of breaking boundaries,crossing regions,creating products and satisfying the market,constantly promoting the deep integration of traditional media and emerging media in content,channel,platform,operation and management. There has initially been a new mainstream media cluster with Hubei Daily Media Group and Hubei Radio and Television Station as the leading and major media of the city,and with local media as the backbone. The communication,guidance,influence and credibility of the mainstream media have been constantly enhanced. However,it also faces an array of problems and challenges in the specific integration process,such as all-media talent shortage,internet technology defects,and heavy investment without a clear business mode. Therefore,we need to take firm integrated development,orderly integrate media resources,increase policy support,and strengthen the deployment of key technologies,so as to accelerate the mainstream media into the “all inclusive and all related” all-media stage-a combined effort to publicize and popularize the mainstream values and public opinions.

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    作者简介
    别鸣:别鸣,湖北日报社高级记者,湖北省作协第十三届签约作家。
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