Henan Province，as a large population province，has a huge market space for baijiu and is the object of competition among major baijiu enterprises. Although Yu baijiu is blessed with a winemaking environment and deep cultural advantages，the performance in the baijiu market is unsatisfactory. The share in the provincial baijiu market is much lower than that of foreign baijiu，thus the revitalization，transformation and upgrading of Yu wine is imminent. Yangshao Liquor Limited Company，as a representative enterprise of Yu wine，achieves the transformation and upgrading of enterprise development through continuously digging cultural characteristics and innovating product quality. Yangshao Liquor Limited Company，with absolute strength to become the main force in the revitalization of the Yu wine，of which successful experience is worth Yu wine and even the national baijiu business reference.