我国白酒行业在经过多年的转型与调整后,逐步迎来结构性复苏。当前国内市场形势变化较大,如何在新形势下挖掘白酒产业新产能,在众多竞争对手中突出重围,是各酒企要面对的重要问题。在强敌环伺的白酒优势产区,川酒集团如何通过并购整合,形成强大竞合优势,并迅速在强竞争中脱颖而出的成功经验,非常值得同业酒企学习与借鉴。川酒集团是一家成立于2017年的非常年轻的白酒企业集团,集团以白酒产业为核心产业,并围绕核心产业发展了能源、地产、贸易和金融等相关延伸产业。川酒集团的成功突围,离不开其精确的战略定位和明智的发展举措,如布局多品牌矩阵、形成品牌竞合效应,多产业互动、多业态共存的协同发展模式,供应链创新与管理,人才智库建设等。在国际国内经济形势变化较大的今天,川酒集团的成功为同类酒企提供了宝贵的经验借鉴。
<<After years of transformation and adjustment,China’s baijiu industry is gradually ushering in a trend of structural recovery. The current domestic market situation has changed greatly. How to tap the new production capacity of the baijiu industry under the new situation and stand out among the many competitors is an important issue for all baijiu companies. The successful experience of how Sichuan Liquor Group can form a strong competitive advantage through mergers and acquisitions and quickly stand out from strong competition in the dominant baijiu producing areas surrounded by powerful enemies is very worthy of learning for the other companies. Sichuan Liquor Group is a very young baijiu enterprise group,which established in 2017. The group takes baijiu industry as its core industry,and has developed related extension industries such as energy,real estate,trade and finance around the core industry. The success of Sichuan Liquor Group is owing to its precise strategic positioning and wise development measures,such as the layout of a multi-brand matrix and the formation of brand competition and cooperation effects;a collaborative development model of multi-industry interaction and multi-format coexistence;supply chain innovation and management;talent think tank construction,etc. Up to this day,when the international and domestic economic situation is changing greatly,the success of Sichuan Liquor Group has provided valuable experience for similar wine companies.
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