With the rapid development of Internet information technology and the introduction of favorable national policies，China’s cross-border e-commerce market is becoming mature and perfect，bringing new development opportunities and momentum to the baijiu industry，and the integration of the baijiu industry and cross-border e-commerce has also become a new opportunity for the transformation and upgrading of the baijiu industry. However，judging from the current development status，the development level of cross-border e-commerce in the baijiu industry is obviously insufficient. A few baijiu companies have begun to layout cross-border e-commerce to seek new development momentum，and the benefits of industry scale have not yet appeared. To explore the reasons for the insufficient development of cross-border e-commerce in the baijiu industry and the difficulties it faces，China’s cross-border e-commerce is developing rapidly，but there are still a series of problems waiting to be solved. The competitiveness of baijiu exports is not strong，and a series of “going out” obstacles have not been effectively resolved，thus restricting the development process of cross-border e-commerce in the baijiu industry. Hereby，from the two market dimensions of “cross-border trade” and “e-commerce transaction”，strategic suggestions to promote the development of Chinese baijiu cross-border e-commerce are proposed.