With the diversification of consumer structure and demand，the baijiu industry is facing more and more challenges. In order to meet the development trend of The Times，the baijiu industry needs to have a deep understanding of consumer demand，and develop effective marketing strategies. At present，the cognition degree of Chinese people to baijiu is not enough. The factors that Chinese people consider when buying baijiu are mainly in the aspects of baijiu taste，brand，price and packaging，etc.，and the purchase of baijiu is also mostly used for daily drinking，gifts and collection，etc. In recent years，people have paid more and more attention to the cultural connotation of baijiu，and baijiu culture has come into the public’s sight. The mainstream consumers of baijiu in China are mostly middle-aged consumers，and young consumers as potential consumers in the future have become the consumption objects of baijiu enterprises’ key cultivation. In this regard，this part tries to put forward the following Suggestions：oriented by consumer demand，implement precision marketing for young consumers and cultivate young consumer groups；Innovate baijiu products，realize precise positioning of products，and carry forward traditional baijiu culture；Innovative baijiu packaging design to provide personalized packaging services；Develop social marketing with the help of new media platforms.