In the new era，the economic environment，information technology，consumption concepts，and lifestyles of the Baijiu industry have undergone tremendous changes，which have also led to the gradual recovery of the Baijiu industry from the cold winter period of deep adjustment，and the trend of market concentration has become increasingly clear. Famous Baijiu companies such as Moutai and Wuliangye have returned strongly with the help of consumption upgrades and rising prices，but at the same time also showed obvious industry differentiation characteristics and corporate brand fault lines. Faced with the advent of consumption upgrades，Internet plus，personalized demand，and the advent of big data，the Baijiu industry has ushered in a new development situation and new momentum，and it has also presents high-quality，strong brand，omni-channel，customized，collection-level，precision marketing trends，marketing means of continuous optimization and upgrading is bound to help the transformation and upgrading of the Baijiu industry.