竞争力综合指数可以衡量企业的综合实力,目前应用较为广泛。中国酿酒文化源远流长,白酒可以说是承载中国五千年文化的较好载体。对中国白酒企业竞争力进行评价,有助于企业认识自身状况从而发挥比较优势,更好地引导白酒企业发展。总报告在介绍中国白酒企业竞争力指数编制背景和意义的基础上,从品牌现实价值、资本营运能力、市场营销能力、人力资源能力、产品开发(创新)能力和企业社会责任六个维度构建中国白酒企业竞争力指数指标体系。根据指数计算结果给出综合竞争力全国200强企业排名并描述200强企业在白酒产销大省的分布情况,同时给出六大类指标下全国100强企业的排名并给予相应分析,最后给出全国综合竞争力10强、20强和50强企业的特征分析。
<<The comprehensive competitiveness index can measure the comprehensive strength of an enterprise,which is widely used at present. China’s baijiu making culture has a long history,and baijiu can be said to be the best carrier of China’s 5000 year culture. The evaluation of the competitiveness of Chinese baijiu enterprises is helpful for enterprises to understand their own situation,so as to give full play to their comparative advantages and better guide the development of baijiu enterprises. On the basis of introducing the background and significance of compiling the competitiveness index of Chinese baijiu enterprises,the general report constructs the competitiveness index of Chinese baijiu enterprises from six dimensions:brand realistic value,capital operation ability,marketing ability,human resource ability,product development(innovation)ability and corporate social responsibility. According to the results of index calculation,the ranking of top 200 enterprises in China is given and the distribution of top 200 enterprises in baijiu production and marketing provinces is described. At the same time,the ranking of top 100 enterprises under six categories of indicators is given and corresponding analysis is given. Finally,the characteristics of top 10,20 and 50 enterprises with comprehensive competitiveness are analyzed.
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