With the Sustainable Development Goals（SDGs）set up by United Nations，more and more companies，organizations，Media and individuals are involved in promoting the relative issues，and put their efforts into achieving the Goals in order to build a better society. At the same time，China’s media ecology has entered the era of comprehensive new media，therefore，how to use new media to carry out such social impact-oriented communication is a topic for who have the same interests to promote the Goals. This report will take Chengyusan project as an example，to explain how to build the social impact-oriented communication，and hope its experience can provide reference to relative communicator.