In recent years，China’s sports industry has been expanding，and the market pattern of sports media has changed. From 2017 to 2018，women anchors in sports programs have more opportunities for career development and expression after the network media flooded into the sports market，but they are still faced with multiple challenges. This report introduces the types and characteristics of Women anchors in sports programs in China in 2017-2018，and analyzes the current development status and challenges of female anchors. Moreover，analyzing the media ecology of sports media，this report summarizes the trend of the career development of women anchors in sports programs in the new media environment.