The development of we media makes the media communication structure become personalized and diversified，and women are now enjoying new space for discourse brought by we media for women，which includes WeChat public account，Weibo，Toutiao，Douyin，Kuaishou and live streaming targeted at women. We media for women have abundant resources for production and dissemination provided by various media platforms. It creates women-related content mainly through graphic，audio，video，live streaming and other forms. The communication of we media for women is user-oriented and focuses on interaction with audience. It mainly relies on personalized brand and interactions between communities and has a diversified business operation pattern. It is true that everyone is able to speak out their opinions through these platforms，the reality is that only a small number of female elites，have the right to speak as opinion leaders；some of the we media for women lack a clear gender awareness and position. Eroded by commercialization，some even try incite people’s anxiety without regarding their social responsibility. In the context of fast iteration of media technology and an increasingly complicated online environment for public opinion，it is necessary to use mainstream values to guide the development of we media and open up more possibilities for we media for women.