The development of information technology and new media technology has promoted women’s empowerment and women’s voice，but at the same time，it has also complicated the spread of gender culture in society. The development of the media and women in China presents a diverse trend and rich characteristics，which are mainly reflected in：Publicize and implement the basic national policy on gender equality，improving policies and regulations，and protecting women’s rights and interests. Carry out media propaganda and school education，and create a social environment for public opinion on gender equality. Strengthen the self-discipline of the news media，improve the media monitoring mechanism，and promote gender equality in media organizations. The media guide public opinion，spread the concept of gender equality，and promote the improvement of public policies. Use information technology and new media to advance women’s empowerment and the protection of women’s and children’s rights. In the future，the media will profoundly affect the lives of women groups. We must actively improve the media literacy of the women group，and encourage women to use the media to empower themselves and speak for themselves. Attach importance to media guidance for public opinion and be alert to cyber violence against women in the new media environment. Strengthen media supervision and gender assessment，enhance media people’s gender awareness，and promote media to disseminate advanced gender culture.