In recent years，Rizhao City actively explores the “sunshine mode” of sports and leisure characteristic town under the development mechanism of “government guidance，enterprise leading，market operation，and industry follow-up”，and the focus of “market + innovation ecosystem”“platform + industrial ecosystem”“mechanism + government ecosystem”，The sports industry plays a role in improving economy and comprehensive development of the city. Rizhao Olympic Water Sports Town is awarded as top sports tourism destinations in China.