Wuhan Economic and Technological Development Zone attaches great importance to the development of sports industry，encouraging to develop various sectors of the sports industry. According to the overall strategy of promoting the city by production，promoting production by the city and integrating production with the city，the whole region continuously improves sports industry layout. The sports industry is becoming a new growth driver for the region，instead of traditional automobile manufacturing industry. The region also creates phenomenal events IP by cooperating with top international organizations to make sports event the focus of media and audience. Combined with regional industrial features，these events promote the transformation and development of traditional industries such as automobile，general aviation. It takes advantage of the market mechanism，and vigorously promotes the organic integration of sports with related industries. The region is constructing a development pattern driven by sports event and fitness and leisure.