In the past 15 years，a complete set of operation process has been gradually formed，which include Gobi outdoor hiking，with a complete set of support and logistics services such as team leader，supply，camp，communication，medical rescue，etc.. Xuanzang Road attaches great importance to the value extension of industry chain，adheres to the idea of culture refining brand，sports creating image，tourism landing development to integrate sports with tourism and culture industry，and forms a sustainable development model of outdoor tourism destination. The development of Xuanzang Road Business School Gobi Challenge in the west of Hexi Corridor in the past 15 years has a far-reaching impact on the transformation of local economy and industrial ecology construction. It also provides experience in the sports industry integrated with culture and tourism under the guidance of cultural IP，and in creating an outdoor leisure destination with sustainable growth model.