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    基于2019年“四经普”数据的我国体育产业统计分析报告

    摘要

    2018年国家体育总局首次以第四次全国经济普查领导小组办公室成员单位身份参与到经济普查中,体育产业成为重点监测产业,这为摸清自2014年以来快速发展的我国体育产业的规模、结构、效益,全面掌握体育产业的发展状况、变动特征及存在的不足提供了良好的契机。本报告以第四次全国经济普查数据为主要依据,对我国体育产业及其三大行业就法人单位和个体经营户两个层次、从单位数和从业人员两个角度进行了详细的梳理。结合近四年国家统计局、国家体育总局发布的统计数据,进行了体育产业总规模、结构以及行业大类的变动分析。发现目前存在体育产业发展仍不平衡和不充分、市场主体偏小偏弱、体育场地运营管理专业化程度较低、体育社团未能充分发挥社会组织的应有作用、体育用品及相关产品制造的附加值偏低和体育产业统计基础较为薄弱等不足。针对分析结论,本文提出可采取强化顶层设计、加强区域产业融合、加大对企业的扶持力度、进一步推进体育改革、坚持创新驱动和强化产业数据分析工作等措施促进体育产业高质量发展。 <<
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    Abstract

    In 2018 the General Administration of Sport of China participated in the economic census for the first time as a member of the Office of the Leading Group for the Fourth National Economic Census. The sports industry has become a key industry being monitored. It is a good opportunity to fully grasp not only the scale,structure and benefits,but also the development status,changing characteristics and existing deficiencies of the sports industry since 2014. Based on the data of the Fourth National Economic Census,this report has conducted a detailed analysis of the sports industry and its three major industries from the perspective of corporate unit and self-employed households,and number of units and employees. Combined with the data released by the National Bureau of Statistics and the General Administration of Sport of China in the past four years,this report analyzes the overall scale of the sports industry,the industrial structure and the changes in the each sector. It is found that the development of the sports industry is still unbalanced and inadequate,with small and weak market entitle,unprofessional stadium operation and management,dificiency sports associations,low-value added sports goods and weak statistical foundation of the industry. In response to the analysis conclusions,this report proposes that measures such as strengthening top-level design,strengthening regional industrial integration,increasing support for enterprises,further promoting sports reform,insisting on innovation-driven model and strengthening industrial data analysis,to promote high-quality development of the sports industry.

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    作者简介
    魏和清:魏和清,博士生导师,江西财经大学统计学院教授,研究方向为统计基础理论、宏观经济统计分析、文化与体育产业统计分析等。
    李燕辉:李燕辉,博士,江西财经大学统计学院副教授,研究方向为统计基础理论、体育产业统计分析。
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