Tourism creative events and sports events are important fields for major cities in the Greater Bay Area to shape their overall image and enrich their cultural heritage. Most cities in the Greater Bay Area have a good foundation in terms of tourism creative events and sports events，and have cultivated some distinctive events. This report will be based on the actual situation of each city in 2019. On the one hand，taking cities as units，it will focus on sorting out the tourism creative events and sports events in Guangzhou，Shenzhen，Hong Kong and Macao，and summarize their outstanding characteristics，while giving consideration to the introduction of key events and cultural characteristics of other cities. On the other hand，according to the distinction between traditional media and social media，this paper analyzes the media communication of tourism creative events and sports events in these cities to preliminarily judge their social influence.