Driven by the National Fitness Campaign and Healthy China Initiatives，the sports industry of China is faced with unprecedented opportunities. The sports industry will play an more important role in fulfilling people’s pursuit of better lives and promoting social and economic development. China has a strong power in world sports goods industry. The sports goods manufacturing accounts for a large portion in the sports industry of China. This report discusses sports goods industry from 5 aspects，which is its current development，key categories，leading enterprises，challenges and the prospects. It provides evidence and basis for enhancing industrial transformation and upgrading，innovative development of sports goods industry.