本文首先梳理了粤港澳大湾区“9+2”城市会展业的发展状况,从展会数量、展会总面积、展会平均面积、规模以上展会数量、展会题材、展馆数量和面积、国际展览业协会认证的会员数量和展会数量这八个指标对大湾区城市群的会展业竞争格局进行研判。接着分析了绿色会展旅游在粤港澳大湾区发展的现状、市场背景和未来趋势,并通过广交会的案例详细回顾绿色会展旅游在大湾区发展的历史沿革。最后对大湾区主要城市会展业的发展地位进行总结,分析其机遇与挑战,指出三地合作面临的阻碍,进而全面预测大湾区会展旅游发展趋势。研究发现,粤港澳大湾区“9+2”城市群呈现以香港、广州为第一梯队,以深圳、东莞、澳门为第二梯队,以珠海、中山、佛山为第三梯队,以惠州、江门、肇庆为第四梯队的金字塔形发展结构。绿色会展在大湾区已经进入成长期,以广交会为代表的一系列展会正在加紧实施绿色会展举措,节约办展资源,改善参展体验。未来随着粤港澳三地基础设施的完善、交通物流的改善和合作的深入,大湾区的会展旅游业将呈现国际化、特色化和数字化的发展趋势,将全面提升效率和效益,进入一个全新发展时期。
<<This paper first sorts out the development status of the event industry of the “9+2” city cluster in the Guangdong-Hong Kong-Macao Greater Bay Area,and analyzes the competition pattern of the event industry in the Greater Bay Area from eight indicators including number of exhibitions,total exhibition area,average exhibition area,number of exhibitions above designated size,exhibition theme,number and area of exhibition halls,and the number of members and exhibitions certified by the Global Association of Exhibition Industry. This paper then analyzes the development status of green events tourism,as well as the market background and future development trend of green events tourism in the Greater Bay Area. It reviews the development history of green events tourism in the Greater Bay Area in detail through the case of Canton Fair. The study finds that the “9+2” city cluster in the Guangdong-Hong Kong-Macao Greater Bay Area currently presents a pyramid-shaped development structure in which Hong Kong and Guangzhou stand in the first echelon,Shenzhen,Dongguan,and Macao stand in the second echelon,Zhuhai,Zhongshan,and Foshan stand in the third echelon,and Huizhou,Jiangmen,and Zhaoqing are the fourth echelon. Green events in the Greater Bay Area have entered a growth period. A series of exhibitions represented by the Canton Fair are stepping up the implementation of green event practices,saving exhibition resources and improving the participation experience. In the future,with the improvement of the infrastructure of Guangdong,Hong Kong and Macao,the upgrade of transportation and logistics and the deepening of cooperation,the events tourism industry in the Greater Bay Area will show the development trend of internationalization,specialization and digital high-tech,and comprehensively improve efficiency and benefits. Events tourism will enter a new period of development.
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