The development situation of sports fitness and leisure industry in China is good,and great progress has been made in the fields of policy guarantee,industrial scale,consumption structure,infrastructure,employment,industrial chain,commercial investment,business model and so on. At the same time,there are some new forms of business:sports fitness management training,sports health food industry,new fitness studio,sports fitness class App,online fitness live industry,intelligent fitness equipment industry is rising. In addition,the form of industrial integration continues to innovate,the industry presents a new trend. However,there are some shortcomings and shortcomings in the development of sports fitness and leisure industry. Therefore,this report puts forward that sports fitness and leisure industry should consolidate the industrial system guarantee,strengthen the construction of talent echelon,enhance the ability of scientific and technological innovation of products,explore fine and granular services,construct online fitness industry standards,and encourage strong enterprises to become bigger and stronger.
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