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    2020年粤港澳大湾区旅游目的地游客流动特征

    摘要

    本报告基于社交媒体大数据,从游客目的地选择行为的视角对粤港澳大湾区旅游流网络进行构建与分析。结果表明:①粤港澳大湾区内的流动游客具备较明显的人口统计学特征。②粤港澳大湾区内旅游目的地的空间分布呈现六大子群竞合的网络形态,六大子群分别为广州子群、珠海子群、港澳子群、深圳子群、惠州—东莞子群和佛山—肇庆子群,子群内部表现出较为明显的竞合关系,子群间则相对独立。③粤港澳大湾区内城市间游客流动在珠江东西两岸、港澳—粤之间存在较明显的阻隔;广州市内游客流动网络形成了以广州市长隆旅游度假区、广州市广州塔景区、广州市正佳广场商贸旅游区以及广州市白云山风景名胜区为核心景区的旅游目的地流动网络,游客在流动过程中多选择后现代旅游综合体作为核心旅游目的地。

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    Abstract

    The coordinated development of the tourism industry is a powerful way to form a world-class city cluster in the Guangdong-Hong Kong-Macao Greater Bay Area. Tourism flow network analysis can understand the spatial pattern and cooperative and competitive relationship of tourism destinations in a region effectively,and further provide in-depth interpretation and effective suggestions for promoting regional tourism integration. Based on social media big data,this report constructs and analyzes the tourism flow network of the Guangdong-Hong Kong-Macao Greater Bay Area from the perspective of tourists’ destination selection behavior. The results show that:1) The mobile tourists in the Guangdong-Hong Kong-Macao Greater Bay Area have obvious demographic characteristics. 2) The spatial distribution of tourist destinations in the Guangdong-Hong Kong-Macao Greater Bay Area presents a form of competition and cooperation network of six subgroups. The six subgroups are Guangzhou subgroup,Zhuhai subgroup,Hong Kong and Macao subgroup. Shenzhen subgroup,and Huizhou-The Dongguan subgroup and the Foshan-Zhaoqing subgroup have obvious competition and cooperation within the subgroups,while it is relatively independent between subgroups. 3) There are obvious barriers to the flow of tourists between cities on the east and west banks of the Pearl River and between Hong Kong,Macao and Guangdong;the tourist flow network in Guangzhou has formed destination mobile network with the core of the Guangzhou Chimelong Tourist Resort and the Guangzhou Tower Scenic Area,Guangzhou Grandview Plaza Commercial and Tourist Area and Guangzhou Baiyun Mountain Scenic Area. During the process of flowing,tourists mostly choose post-modern tourism complex as the core tourist destination.

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    作者简介
    赵莹:赵莹,中山大学旅游学院副教授,研究方向为旅游规划、旅游大数据研究、城市休闲与旅游、旅游者时空行为。
    谢可可:谢可可,中山大学旅游学院硕士研究生,研究方向为旅游者空间行为。
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