Sports event industry is a new engine for the in-depth development of the sports industry and is a new driver for improving the quality and efficiency of the sports industry. In recent years，the sports event industry is developing rapidly with expanding scale，optimizing industrial layout，and more technological elements in events. The Winter Olympics boosts the development of winter events. The influence of the sport events is extending，with increasing number and variety. A number of influential international events were held. Professional league and commercial events also develops rapidly. The sports event industry is facing both opportunities and challenges. Challenges include small industry size，unbalanced spatial distribution and negative impacts from COVID-19 crisis and so on. Based on the research，the report proposes advices including making reasonable plan，focusing on intelligent technology，branding sports events，integrating with other industries，advancing its industrial foundation and so on.