21世纪进入新媒体艺术蓬勃发展时期,虚拟现实是当前影视创作领域重点关注的技术之一。行业数据显示,2019年全球虚拟现实市场规模突破200亿美元,在内容市场细分领域,VR游戏、VR电影、VR直播应用市场份额占比超过60%,VR电影正加快发展步伐。2019年中国虚拟现实产业市场稳步增长,市场规模达到200亿元,其中VR内容市场达到49。8亿元,VR影视占比超过30%。5G网络、云计算的进一步融合将为虚拟现实电影发展提供强大助力。当前全球虚拟现实电影产品的发展处于初期快速增长阶段,近几年世界各大电影节增设虚拟现实单元,“现象级”VR电影有望出线。线上虚拟现实平台与线下虚拟现实体验店持续更新产品。本文对2019年中国地区作品和中国以外地区作品进行综述,就国内外优秀作品进行对比性分析,深入探讨当前虚拟现实电影产品发展情况,并对未来虚拟现实电影产品发展趋势进行预测性分析。
<<The 21st century has entered a period of vigorous development of new media art. Virtual Reality (VR) is one of the most focused technologies in the field of film and television creation. Industry data shows that the global virtual reality market in 2019 exceeded 20 billion dollars. In the content market segmentation,VR games,VR movies,and VR live broadcast applications accounted for more than 60% of the market share,and VR movies are accelerating the pace of development. In 2019,China’s virtual reality industry market has grown steadily,reaching 20 billionyuan,of which the VR content market reached 4.98 billion yuan,and VR films and TV accounted for more than 30%. With the further integration of 5G networks and cloud computing,it will provide a powerful boost to the development of virtual reality movies. At present,the development of global virtual reality film products is in the initial stage of rapid growth. In recent years,the world’s major film festivals have added virtual reality units,and “phenomenal” VR films are expected to be launched. Online virtual reality platforms and offline virtual reality experience stores continue to update new products. This article will provide a summary report on works in China and outside China in 2019,conduct a comparative analysis of outstanding works at home and abroad,in-depth discussion of the current development of virtual reality film products,and predictive analysis of future development trends of virtual reality film products.
<<Keywords: | VR FilmVR Film FestivalVR Platform |