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    2019~2020年中国虚拟现实游戏产品发展报告

    摘要

    2019~2020年虚拟现实产业市场规模不断扩大。作为虚拟现实内容发展中最突出的一环,一系列高质量、高口碑、高价值的游戏产品涌现。而这些优质体验的游戏产品正推动着虚拟现实产业生态链的成长与完善,同时也持续带动虚拟现实终端设备的销售。以OculusQuest为代表的高性价比终端一直处于供不应求的状态,给投资方Facebook带来亮眼的业绩,成为2019~2020年该公司收入仅次于广告业的第二大业务。此外,拥有全球最大PC游戏运营平台的Valve公司旗下的Steam游戏平台虚拟现实频道运营了全球数量最多的虚拟现实游戏产品,占据先导地位,该平台首发的《BeatSaber》仅上线两周下载即超过20万,总营收超过6000万美元。Valve自研的《Half-Life:Alyx》成为2020年现象级虚拟现实游戏产品,吸引了大量虚拟现实用户。研究显示,截至2020年1月,用户仅在OculusQuest内容上的游戏及相关产品消费已超过1亿美元,其平台已有十几款产品收益超过200万美元。与此同时,2019年中国虚拟现实游戏市场收入达26。7亿元。随着5G技术的快速发展,5G+虚拟现实云游戏将极大地提升虚拟现实体验性,极大地降低虚拟现实硬件门槛,也将带动虚拟现实游戏产业的快速发展。

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    Abstract

    From 2019 to 2020,the scale of virtual reality market continues to expand. As the most prominent link in the development of virtual reality content,a series of game products with high quality,high reputation and high value have emerged. These high-quality experience game products are promoting the growth and improvement of the virtual reality industry ecological chain,and also continue to drive the sales of virtual reality terminal equipment The cost-effective terminals represented by Quest have been in short supply,bringing brilliant performance to the investor Facebook and becoming the company’s second largest industry in revenue after advertising industry from 2019 to 2020. In addition,the virtual reality channel of Steam game platform of Valve,which owns the largest PC game operation platform in the world,operates the largest number of virtual reality game products in the world,occupying a leading position. The first “Beat Saber” launched on the platform only went online for two weeks,with a load of more than 200000,and the total revenue of more than 60 million US dollars. Half Life:Alyx developed by Valve has become a phenomenal virtual reality game product in 2020,attracting a large number of virtual reality users. A study shows that by January 2020,users’ consumption of games and related products only on oculus quest content has exceeded 100 million dollars,and its platform has more than a dozen products with revenue of more than 2 million dollars. Meanwhile,China’s virtual reality game market revenue will reach 2.67 billion yuan in 2019. With the rapid development of 5G technology,5G + Virtual Reality Cloud Games will greatly improve the experience of virtual reality,greatly reduce the threshold of virtual reality hardware,and also drive the rapid development of virtual reality game industry.

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    作者简介
    王啸歌:王啸歌,北京电影学院虚拟现实设计专业研究生。
    刘跃军:刘跃军,北京电影学院沉浸式交互动漫文化与旅游部重点实验室执行主任,游戏设计系主任、电脑动画教研室主任,博士、副教授,虚拟现实设计专业方向研究生导师。
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