2019~2020年中国增强现实(AR)行业的发展呈现方兴未艾之势,2019年被称为中国VR产业复兴的元年,AR行业从硬件到内容产品不断升级,技术不断革新。全球AR市场规模稳步扩大,中国AR行业异军突起,为物联网、文化旅游、教育培训、智能办公、动漫游戏以及直播等领域带来了巨大的产业效应。2019年全球AR市场规模达262。89亿元,其中中国AR市场规模约16。4亿元。据信通院等相关机构预测,未来5年内中国有望发展成为全球规模最大的增强现实市场。本文从2019年中国AR行业整体发展状况、AR硬件产品及特点、AR行业应用,以及行业存在的不足与展望等角度进行分析与总结归纳。
<<From 2019 to 2020,the development of Chinese Augmented Reality (AR) industry is in the ascendant. 2019 is known as the first year of the revival of Chinese VR industry. From hardware to content,AR industry products are constantly upgrading,technology is constantly innovating. The global market scale is steadily expanding,and Chinese AR industry has sprung up,bringing huge industrial effects to the Internet of Things,cultural tourism,education and training,smart office,animation games,and live broadcast fields. In 2019,the global AR market reached 26.289 billion yuan,of which Chinese AR market was about 1.64 billion yuan. According to the prediction of the China Institute of Information and Communication,China will develop into one of the largest AR markets in the world in the next five years. This article focuses on the application analysis and summary of Chinese Augmented Reality AR industry overview,AR hardware products and characteristics,AR industry application cases,and industry deficiencies and prospects in 2019.
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