Fengxian always adheres to cultural self-confidence，strives to build Shanghai’s cultural brand，vigorously develops cultural and creative industries，and helps Shanghai to achieve high-quality development. In recent years，Fengxian continuously promotes the layout of cultural and creative industries and create a cultural and creative industry cluster in Southern Shanghai. With the deep red and traditional culture deposits as well as the industrial foundation of “Dong Fang Mei Gu”，Fengxian cultural and creative industry has begun to take shape. However，Fengxian still lacks top cultural and creative subjects，mature cultural and creative market and corresponding infrastructure. Digital empowerment culture，culture lights up the city. In the post COVID-19 era，Fengxian just takes advantage of digital economy and its own resource endowment advantages to realize the overtaking of cultural and creative industries and create Shanghai’s cultural brand.