Based on the change characteristics of consumption related data in Fengxian District during the 13th Five Year Plan period，we analyzed the development trend of consumer goods market in Fengxian District and the operation characteristics in 2020. Combined with the new consumption development trend and policy deployment，the paper puts forward countermeasures and suggestions. We believe that the overall consumption growth of Fengxian District will decrease slightly in 2020. Fortunately，the decline rate is gradually narrowing，and the growth rate of total retail sales of social consumer goods is expected to change from negative to positive at the end of the year. Affected by the epidemic，the consumption habits of residents have changed，and the demand for improvement has increased steadily. Online retailing has rebounded rapidly，and the live broadcast economy has ushered in a period of rapid development. The first “May 5 Shopping Festival” in Shanghai highlights the positive effect of online and offline linkage on consumption recovery. In the future，the development of Fengxian District needs to be forward-looking layout，closely follow the characteristics of consumption changes，and preempt the layout of emerging consumption hot spots.