According to statistics from the World Instant Noodle Association，of the 97.7 billion instant noodles consumed in the world in 2015，the Chinese alone consumed 40.43 billion servings，ranking first，the sum of the needs of the eight countries behind it. Serving as Chinese instant noodles，Master Kong，a leading company in the industry，naturally contributed. In the age of consumption classification，Master Kong has adopted various innovative measures in terms of product ideas，marketing models，and channel promotion through insights into consumers. Facing fierce competition from peers and different brands，Master Kong started from the perspective of building health products to build a full range of brand communication，and was eager to break through the dilemma of the industry，trying to explore a transformation path for instant noodle companies. In addition，it is more committed to leading the instant noodle industry’s transformation from “junk food” to “high-end healthy” lifestyle.