In recent years，the size of the Chinese Cosmetics market has continued to increase. As an important force of domestic cosmetics，Mary Dalgar has taken a different path from any international brand in terms of product creation and marketing. There are no famous celebrity spokespersons，and no huge advertising investment. How to better communicate with consumers and create links with more “people” is what Mary Dalgar values most. In addition to the demands for product functions，what new consumers need more is the resonance of values.