China’s auto industry entered a mature period of low growth in 2015. Mercedes-Benz still showed strong growth in this environment，and won the luxury car sales championship in 2017. Behind this achievement of Mercedes-Benz is inseparable from its efforts in brand marketing and brand communication. On the one hand，Mercedes-Benz has deepened its product layout，optimized sales channels，and upgraded service experience to lay a solid foundation for its sales growth；on the other hand，it has reshaped consumers’ brand awareness of Mercedes-Benz and established emotional bonds by means of innovating consumer experience platforms，exploring Chinese culture，and binding high-quality content. Although Mercedes-Benz has achieved good results at this stage，it is still on the road in the face of the speeding up of the “Four new trends”.