The development of the mobile Internet and changes in consumers have brought about the advent of the era of cross-platform video，and the advent of the era of cross-platform video marketing communications for advertisers. With the advancement of advertising technology and the rapid development of the mobile Internet，advertisers’ cross-platform video marketing communications have also shown a programmatic，mobile and cross-screen development trend. It is worth noting that in this type of marketing communication，advertisers also need to take a rational view of this well-developed form of media communication to avoid the misuse of cross-platform video marketing communication.