Fitness and Sports competitions have got more and more attention nationally. Since the start of the Rio 2016 Olympic Games，the “Sports Marketing” has begun. A series of sports events，including the 2018 World Cup in Russia，the 2020 Tokyo Olympics and the 2022 Beijing Winter Olympics，have all increased the popularity of sports marketing. Therefore，brand advertisers are also increasing the layout of the sports communication matrix. This article has conducted research by selecting some advertisers’ sports events marketing and found that：Advertisers believe that sports event marketing is a “coexisting marketing effect and challenge” communication method. This research analyzes the selection strategies of advertisers in sports marketing operations and summarizes the marketing strategies of advertisers in sports marketing from three levels：strategic level，project level，and event level. Finally，it puts forward suggestions on advertisers’ future sports marketing.