The development of the home appliance industry has entered a mature period，and low-speed growth has become the norm in the market. However，the kitchen appliance sub-category has maintained relatively high market growth. The kitchen appliance industry is facing the changing trend of the young consumption market，consumption upgrade，and online consumption. Changes in the consumer market have driven kitchen appliances companies to upgrade in three areas：product innovation，sales channels，and brand communications. In the future，the concentration of kitchen appliance brands will further increase，market space is expected，channels will be further integrated and flattened，and products will be further deepened in the direction of intelligence.