Subject to changes in the macro economy and consumers，the automobile industry in China has faced a normal single-digit growth since 2015. The average double-digit growth in the past five years and even ten years has become history. Although at the end of 2015，the automobile industry in China was able to complete the final contrarian growth of production and sales under the economic downturn，it became an irreversible fact that the automobile industry in China entered a low-growth stage. Accompanied by the slowdown of the overall development speed of the automotive industry is the Internet development trend of automobiles. Innovations in technological means have intensified competition among automakers. As the mainstream consumers change in age，the personalized user needs of younger consumer groups have also led advertisers to create humanized marketing solutions centered around consumer needs and focusing on consumer experience.