With the widespread and in-depth development of digital media represented by the Internet in Chinese society，digital media for advertisers is experiencing a shift from digital marketing at the tool level to digital commerce at the strategic level. This kind of special promotion promotes its upgrading at the level of media operation，and digital marketing communication is placed with more strategic expectations. In terms of the choice of digital marketing platform，the selection of communication content and the use of access paths，the new features of more equal communication and value co-creation are presented.